The recent iOS6 "plans" story is telling me that our license, the old CC-By-SA and the new ODbl, is failing. When we read the attributions on "Plans", we can see that OSM is the last of a long list of other sources. But nobody is able to say what comes from where. Because OSM has been recently mentionned as a new source for Apple iPhoto, the crappy "Plans" has been often commented as a result of using the crappy OSM project. Even the foundation had to publish a blog explaining that OSM is not responsible for the disaster. But it is too late. Now, worldwide, the impact on the OSM reputation is highly negative after this story. This would have been different if our license did require the attribution directly on the screen and only on areas really using OSM data.