After wondering about recent trends in the number of new user accounts being used, I decided to see what the longer term history of new account creation was.

I have spilt the accounts into two groups:

1. Single day accounts (red): accounts that have only been used on one day.
2. Multi day accounts (blue): accounts that have been used on two or more days.

A seven day moving average has been applied because there is a weekly cycle to account creation.

The up tick in single day account use is probably due to the fact that the users haven’t had time yet to come back for their second day.