You know the desired outcome of your social media campaign, but what is the best way to achieve that? Whatever the goal of your brand’s social media campaign may be, the first step is to give your audience a good reason to be engaged. We’ve talked a lot about social media campaigns: what tools you can use to create them, Buy Instagram Likes optimize them, buy 100 followers for $2 and track their results. But first, there’s always an idea—and that idea is often the most important determining factor in your social media campaign’s success. For inspiration, we turned to a few companies that use Hootsuite for social media management, searching for creative examples of social media campaigns