This should be called "Calne Leisure Centre". Earlier OpenStreet based mapping had this as the 'White Horse Centre'. That was true until about 6 years ago when it closed for about 6 months and was moved from direct Local Authority control to an 'Industrial Provident Society' status (similar to 'charitable' status, but more flexible in being able to charge for services). The other two main sports centres in Calne (St Mary's and Beversbrook) have an actual name rather than a generic 'sports centre' form). So, that would be consistent with those.

See: http://www.calneleisure.co.uk/introduction.htm