Following the crowd is a prevalent social practice, and it is not possible to increase your instagram followers when you only have 10 or 20 followers on your account. A strategy aimed at attracting more Instagram followers will only work when you have at least a thousand followers. In present times, the value of brand is determined by the strength of its follower base on social networks. Instagram is now the fastest growing social network on Internet, and acquiring a large number of followers on Instagram is the key to creating massive brand awareness. Instagram marketing strategies (discussed above) are very effective in increasing sales.