This is imperative to any social media marketing plan. Your objectives and goals will help and tell you as to whether you are achieving success in your social media activities or not from time to time. If you are not, then you can quickly react to it and change or alter your plan of action. Without goals you cannot gauge success [Buy Instagram Likes] (http://buylikesfast.com/buy-instagram-likes/) or there is no means to find out the return on investment (ROI). Once you have a marketing strategy in place your social media marketing should always remain in line with that, so that it keeps you closer to your business objectives. Your plan’s success gets manifested in terms of the retweets, likes, leads generated, web traffic rise. An ideal SMM plan should have at least three goals.