Mapper since:
December 18, 2021

The Global Branding Center is led by C.W. Park. C.W. Park came to USC after serving as the Albert Wesley Frey Distinguished Professor of Marketing at the University of Pittsburgh’s Katz School of Business.

Mr. Park has published the book Brand Admiration: How to Build a Business People Love (Wiley). C.W. Park has also had numerous articles published in major journals such as the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing.

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