Mapper since:
December 18, 2021

The Global Branding Center is led by C.W. Park. C.W. Park came to USC after serving as the Albert Wesley Frey Distinguished Professor of Marketing at the University of Pittsburgh’s Katz School of Business.

Mr. Park has published the book Brand Admiration: How to Build a Business People Love (Wiley). C.W. Park has also had numerous articles published in major journals such as the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing.

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C. Whan Park is Robert E. Brooker Professor of Marketing at the University of Southern California’s Marshall School of Business. Dr. Park has published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Retailing, and Harvard Business Review. He was the editor of the Journal of Consumer Psychology (2008–2012), and serves on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology. Professor Park is currently Director of the Global Branding Center at the Marshall School of Business.