Adam Katz Google Creative Lab was born in Pittsburgh, PA and went to college at Syracuse University and then to grad school at The School of Visual Arts. He would love to someday own a design firm and his own business. He loves sports (especially hockey) as well as design and is searching for a way to mix those worlds together through a new apparel line called AGreatDay. Adam Katz Google Creative Lab uses design as both a tool and a strategy in order to elevate brands, to create tools for people and to tell complex stories in simple, human and understandable formats.