Kanyike’s business approach is currently shifting away from brick-and-mortar enterprises and toward technology. Gains App, his digital exercise programme, is expected to launch in the first quarter of 2022. Instead of funnelling all of his initial money into expensive marketing firms, Hayes Kanyike went straight to his audience to get consumers enthused about the product.

He is able to interact with fitness fans on a personal level by painstakingly setting out his Instagram presence. Visitors to @GAINSAPPINC may either compete in fitness events and win cash prizes, or they can earn money by accurately guessing who will win the competition. Kanyike offers an amazing environment on Instagram every Wednesday where individuals may be swept away in the joy of training. The excitement is building for the launch of his app.