This week, I scanned wikipedia for Pretoria and Johannesburg related articles and added links to OSM where appropriate (i.e. when our map is better than the google map link provided).
The larger goal is to drive traffic to OSM (i.e. improve the Page Rank). Not only will we get more users this way, but they will be more eager to contribute, because their work will be more appreciated. There are still many avenues left to pursue :
* Get wikitravel to provide an OSM option to their mapstraction embedding.
* Export our data to html so that the search engines will index it. Brabys already does this, e.g. http://www.brabysmaps.co.za/brabys/map_search.asp?Area=&search=glen