This evening we're mapping Stratford, East London (Come along!)
Not many people signed up for this. I thought listing on upcoming.org would be a good way to get the message out to a certain demographic. And I added a newbies description on the wiki page there (which we can reuse) But I didn't think much beyond that.
But today I got an email from someone who had heard about the event through a friend of mine
"I am currently working on an art project which will culminate in a series of newspapers called the Stratford Grapevine to be distributed from Stratford station during 2008 ....I was wondering if you would like to contribute something about it for the newspaper? Some photos taken on the night, and maybe a report on what you're doing and how it's gone? It sounds like it could be a really interesting addition for the paper" - Lucy Harrison
So that looks like an interesting but slightly bizarre promotions opportunity after the event.
But this word-of-mouth effect got me thinking more about promotion. There's bazillions of local Stratford youth/culture/community/development organisations who we should really have sent messages to, to tell them about the event a few weeks beforehand.
Obviously it takes a special kind of person to be interested in wandering around gathering street names on an evening, so it can be a hard sell, but if enough little messageboards and event listings include a link to us, maybe we can get the message out to a few people who might come along.